At The Jones & Jones Group we function to ensure that your communications and marketing programs operate with a sensitivity to the everchanging diverse worlds that exist outside your window.
Two companies, one shared vision.
To be a person of colour in Canada is to movE about the world with a unique awareness and sensitivity to the perspectives and needs of others.
#NOFILTER
Do you know what consumers are saying about your brand when you’re not in the room?
We do.
We can dig deep on the hidden layers that affect how your brand is perceived.
Day-To-Day Rituals
What is a day-in-the-life for your customer?
In what ways do they interact with your brand(s)?
What are their obligations and responsibilities?
How does that affect the way they see the world, occasions, research, discovery?
Generational Mindset
How is your messaging received by different generational groups?
What are some unspoken expectations of each age group?
Cultural & Ethnic Lens
How do their cultural values influence your brand’s perception?
Are there cultural biases that play into your brand’s expression?
How curious is your audience about other cultural traditions / experiences?
Passions & Interests
What’s important to them?
What causes, issues, and challenges do they feel strongly about and why?
How does your customer voice their opinion?
What are their habits? How do they approach different life occasions?