At The Jones & Jones Group we function to ensure that your communications and marketing programs operate with a sensitivity to the everchanging diverse worlds that exist outside your window.
WHO WE ARE
Jones & Jones Group
Founded in 1987, Jones & Jones is your connection to Canada’s diversity. The company is rooted in the creation of experiences (Event Management and Production) and continues to have a strong emphasis on the sourcing, development and management of multi-cultural creatives.
With over 40+ years in the business, arts and entertainment industries, Jones & Jones helps companies connect to multicultural communities nationally and abroad. We reach people wherever they are and work with brands to maintain relevance within the ever-changing cultural landscape.
Our collaborations are international, with our large network of influencers worldwide. From the US, Germany, the UK, the Caribbean, South America, Africa and South Asia - we take inspiration from the areas where we have tentacles and partnerships and we execute on it.
We customize every element for maximum impact.
WHO WE ARE
Our mission is to change the way lifestyle brands connect with their consumers.
Meaningfully, purposefully and most importantly – in the way the consumer wants to be.
We are enabling top brands to be part of lifestyle conversations online, face-to-face and on major media outlets.
Why? The world of brand engagement is changing quickly. We are here to help you navigate through it.
WHAT WE DO
Our services
Intercultural understanding is no longer optional. It is essential in business today.
Jones & Jones Group functions to amplify multicultural voices, create experiences for multicultural communities and bridge the gaps between people and the worlds around them.
We specialize in:
CULTURAL INSIGHTS
Market Research
PULSE Sessions
Insights reporting
STRATEGY
Experience Strategy
Creative Consultation
Concept Vetting
BRAND AMPLIFICATION
Content Production
Media Buying
Activations
WHAT WE DO
We gather insights from a lens of inclusivity.
Intercultural understanding is no longer optional. It is essential in business today.
We bring the community’s voices to the tables where brands are gathered in conversation about how to serve them appropriately and authentically.
#NOFILTER
Do you know what consumers are saying about your brand when you’re not in the room?
We do.
We can dig deep on the hidden layers that affect how your brand is perceived.
Day-To-Day Rituals
What is a day-in-the-life for your customer?
In what ways do they interact with your brand(s)?
What are their obligations and responsibilities?
How does that affect the way they see the world, occasions, research, discovery?
Generational Mindset
How is your messaging received by different generational groups?
What are some unspoken expectations of each age group?
Cultural & Ethnic Lens
How do their cultural values influence your brand’s perception?
Are there cultural biases that play into your brand’s expression?
How curious is your audience about other cultural traditions / experiences?
Passions & Interests
What’s important to them?
What causes, issues, and challenges do they feel strongly about and why?
How does your customer voice their opinion?
What are their habits? How do they approach different life occasions?